Case Study: How RAC + JWT’s Attention Powered Car made Australians pay attention on the road
Inattention is implicated in a phenomenal 46% off all serious injuries and deaths on Australian roads. Despite this, the…
Author Archives: Kim Shaw
AWARD announces Integrated, New Product Development and Creative Innovation finalists: RACs ‘The Attention Powered Car’ one of only four shortlists in Creative Innovation
The Communications Council has today announced the last set of finalists in the 35th AWARD Awards, across three categori…
#TurnOffToTurnOn: Durex makes a global wake- up call to switch off and reconnect for Earth Hour
This is a global wake-up call from Durex. It’s time for tech lovers to switch off and reconnect for Earth Hour 201…
Creative Industries Innovation Centre unveils film explaining what creatives do via The Explainers
The Creative Industries Innovation Centre (CIIC) has created a film that provides a definitive answer to a question ofte…
Nielsen Twitter TV Ratings to expand in Australia enabling networks, agencies and advertisers to measure and act on TV-related convos on Twitter
Today Nielsen, a leading global provider of information and insights into what consumers watch and buy, announced it wil…
10 points David Guerrero picked up at One Show
BBDO Guerrero Chairman and chief creative officer David Guerrero was part of the One Show Advertising Jury that sat in S…
Dave Trott on Predatory Thinking
If you find yourself with a spare 40 minutes on the weekend check this out. UK advertising icon Dave Trott simplifies th…
Australian Financial Review to host exclusive David Droga event during Global Marketer Week
The Australian Financial Review has partnered with the Australian Association of National Advertisers (AANA) to present …
Global AME Awards announces 2014 winners
Following on from yesterday’s story announcing that DDB DM9 JaymeSyfu Philippines picked up the best of show Grand…
Top spot: Coca-Cola surprises cinema-goers in a clever stunt via Saatchi & Saatchi, Denmark
Ever been to the cinema and quietly frowned upon fellow members of the audience who munch loudly on popcorn, or noisily …