Initiative launches new Employee Experience program to tackle talent wars head on
Ahead of a national roll-out, Initiative Perth has launched its new Employee Experience Program (EEP). The game changing…
Author Archives: Kim Shaw
Former The Brand Agency ECD Marcus Tesoreiro departs Dentsu Creative for new challenge
Dentsu Creative executive creative director Marcus Tesoriero, has left the agency and will soon take up a new role yet t…
Virgin Australia launches new ‘Bring on Wonderful’ brand platform
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The Leo Burnett Good Study reveals what consumers want from brands “doing good”
A new study by Leo Burnett has found that Australian consumers are more likely to believe a brand is “doing good” ba…
Perth director Martin Wilson’s Pieces sells out the Backlot, more screenings announced
Following positive and moving responses from audiences at its World Premiere in August 2022 at CinefestOZ Busselton and …
Four Stripes elevates Cain Willing to Art Director
Designer Cain Willing has been promoted to Art Director at local agency Four Stripes. Four Stripes is approaching its 10…
Gary Adshead to host 6PR’s morning program
Multi-award-winning journalist and broadcaster Gary Adshead is returning to the airwaves to host the Morning program on …
‘We All Speak Football’: Contemporary Australia front and centre in multilingual FIFA World Cup 2022TM campaign
SBS this week launches a new advertising campaign ahead of its broadcast of the FIFA World Cup Qatar 2022TM, featuring l…
New whitepaper suggests many brand tracking studies are outdated and not fit for purpose
Australian companies’ obsession with longitudinal data means many are wedded to brand health metrics that may not be f…
P&N Bank and 303 MullenLowe Perth highlight the complexity of being human in new campaign
P&N Bank has reframed its successful, long-running ‘The Power of &’ brand platform, in a new campaign develo…