Australia scoops one Silver Lion + seven Bronze in the Cannes Promo + Activation Lions category

Australia has landed one Silver Lion and seven Bronze Lions in the Cannes Promo +  Activation category, presented tonight in Cannes.

The Silver Lion was awarded to GPY&R Brisbane for Melanoma Patients’ ‘Melanoma Likes Me’ which also scored a Bronze Lion.

Traffik Sydney scored two Bronze Lions for Samsung ‘Slideliner’. Aussie agencies which picked up one Bronze included DDB Sydney, Leo Burnett Melbourne, Whybin\TBWA Group Melbourne, GPY&R Melbourne.

DDB won Gold for their Starhub “4G4Good” campaign. The campaign enabled eligible StarHub Mobile post-paid customers to pledge their unused talk-time, mobile data and SMS for the month of August 2014 in support of selected beneficiaries,

The Grand Prix went to Grey London for Volvo UK “Lifepaint”.

From a total of 3,196 entries in Promo & Activation this year, 117 Lions were awarded. Jury President (and Perth expat creative seen on stage last night, left) Matt Eastwood, Worldwide Chief Creative Officer of J. Walter Thompson, said the Grand Prix had not only raised the bar creatively, but also made a positive contribution to humanity. “It reinforces a life-long commitment to a strategy of safety and then elegantly turns that to a guiding purpose not just for the cars, but for all of society. It’s a simple, easy to apply solution that will genuinely save lives.”

Australian Winners:

Silver Lion

GPY&R Brisbane, Melanoma Patients, Melanoma Likes Me

Bronze Lions

Traffik Sydney, Samsung Australia, Samsung Slideliner (x2)

DDB Sydney, McDonald’s Big Mac, #MacItBetter

Leo Burnett Melbourne, SPC Ardmona, #MyFamilyCan

Whybin\TBWA Group Melbourne, ANZ Bank, Only Gay In The Village

GPY&R Brisbane, Melanoma Patients, Melanoma Likes Me

GPY&R Melbourne, Schweppes Australia, This Calls For a Cocktail

DOWNLOAD THE WINNERS – Promo Activation Winners.xls