Australia bombs badly at Cannes Press Lions
June 21 2010, 4:17 pm | | 1 Comment
Not one Australian entry made the cut at the shortlist stageof the Press Lions, announced this morning in Cannes.
New Zealand fared better with Colenso BBDO, Auckland scoring all six finalists for New Zealand, three for Vespa and three for Amnesty International.
In all, 394 entries made thecut, with metal to be awarded Tuesday night at the Press Lions ceremony.
1 Comment
There is a simple reason for this total failure. Local creatives do not spend enough time looking at what is happening internationally. They therefore produce work which, while undeniably well-executed and possibly groundbreaking at a state or national level, is old news to judges. This year’s innovative Caxtons comp winner, for example, is already over 3 years old in international terms.