Aussies score four Gold Lions at Cannes Media Lions – McCann Melbourne, DDB Sydney and Leo Burnett Sydney lead Aussie the agency pack; OMD Australia named Cannes Media Agency of the Year

Australia has won four Gold Lions, two Silver Lions and five Bronze Lions at the Cannes Media Lions presented tonight in Cannes.

Sharing the spoils are DDB Sydney with a Gold Lion for McDonalds ‘Track my Maccas’ and a Gold Lion and Silver Lion for McDonalds ‘McDonalds becomes Maccas’; McCann Melbourne with a Gold Lion and Silver Lion for Dumb Ways to Die, Leo Burnett Sydney with a Gold Lion and Bronze Lion for Coca-Cola ‘Small World Machines and two Bronze Lions for Bundaberg Road to Recovery.

OMD Australia was named Cannes Media Agency of the Year based on the most finalists and winners at the Media Awards.

The Media Lions jury, led by Jack Klues, chairman, VivaKi, voted and deliberated on a total of 3031 entries and selected 18 Gold, 38 Silver and 58 Bronze winners from a shortlist of 257. The Jury decided to award the Media Grand Prix to Ogilvy & Mather Amsterdam for their entry Why Wait Until its too Late? for funeral insurance company Dela.  

Media Awards for Australia

Gold Lion

McCann Melbourne, “Dumb Ways to Die” Metro Trains

Leo Burnett Sydney/ Leo Burnett Chicago, “Small World Machines”, Coca Cola

DDB Sydney “Track my Maccas”, McDonalds Australia

DDB Sydney “McDonalds Becomes Maccas” McDonalds Australia

Silver Lion

DDB Sydney “McDonalds Becomes Maccas” McDonalds Australia

McCann Melbourne, “Dumb Ways to Die”, Metro Trains

Bronze Lion

Leo Burnett Sydney “Road to Recovery”, Diageo Australia (x2)

Joy Sydney, “She Runs The Night” Nike

Leo Burnett Sydney, “Road to Recovery” Diageo Australia

Leo Burnett Sydney/ Leo Burnett Chicago, “Small World Machines”, Coca Cola