ARN launches new national marketing campaign for the KIIS network including Perth’s 96fm
Australian Radio Network (ARN) has launched new marketing campaigns for the KIIS Network across all markets as part of its ongoing growth strategy and continued investment in its brands and talent.
The campaigns include targeted outdoor, TV (via Joy and Brilliant Films), digital and social channels for breakfast and drive shows on stations across the KIIS National Network – KIIS 1065 Sydney, KIIS 101.1 Melbourne, 97.3FM Brisbane, Mix102.3 Adelaide and 96FM Perth.
In Perth, the media investment in 96FM covers TV, outdoor and digital, off the back of an extensive campaign launch in late 2015.
ARN national marketing director, Anthony Xydis said this campaign is the most extensive since the KIIS National Network launched.
“These campaigns signify ARN’s ongoing commitment to invest nationally across our portfolio of brands and across multiple channels…The entire campaign across all cities will be complemented by an extensive digital marketing and social campaign and will feature an expanding outdoor presence and TV campaign in the coming weeks.”
Creative Agency: JOY
Production: Brilliant Films