ARN completes acquisition of Perth’s 96FM to complete national KIIS FM network

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CiaranDavis_BLOG.jpgAustralian Radio Network (ARN) today announced that it has completed the acquisition of radio station 96FM from Fairfax Media.

ARN said the addition of 96FM, completing a five capital city offering, will build on the national opportunities available for advertisers and drive further growth for the KIIS network, delivering Australia’s largest national radio audience in the commercially important 25-54 market.

ARN Chief Executive Officer, Ciaran Davis (pictured), said: “As I mentioned when the acquisition was announced in late December last year, we know the business well and look forward to working even closer with the team, having represented its national sales for six years.

“As agencies and advertisers attempt to cope with the ever increasing diversification, fragmentation and sophistication of media campaigns, the KIIS network proposition will provide the largest listener reach and easy to implement integrated solutions.

“ARN continues to deliver above market growth and we are confident that 96FM will deliver strong ratings and revenue growth like our other stations.”