APG presents Adam Ferrier, Naked, in Perth: Steal Banksy And Other Bramotions
The APG, powered by The Communications Council, is pleased to host an evening in WA with APG award winner and founding partner of Naked, Adam Ferrier.
Ferrier and the team at Naked produced one of the most awarded campaigns of 2012, ‘Steal Banksy’ for The Art Series Hotel. Based on the creative idea ‘Steal Banksy: Stay the night. Steal the art’, the campaign invited visitors to stay the night at an Art Series hotel for a chance to steal a Banksy work without being caught.
Generating significant PR in Australia and overseas and seeing a surge of visits to the hotel website, the campaign exceeded hotel occupancy targets and became a marketing success story. Sharing key insights from inception to execution, Adam will be talking about the success of Steal Banksy, as well as other promotional and experiential campaign ideas.
Paul Yole, Head of Strategy at The Brand Agency and APG Perth representative said: “Steal Banksy was one of the world’s most awarded campaigns for creativity and effectiveness over the last 12 months. This is a great opportunity to hear the story first hand from a renowned speaker who is always engaging, interesting and provocative. With two other signature events already scheduled over the next six months and more to follow, it’s a great time to take advantage of the APG member discount by renewing or taking out membership.”
The details
When: 5.30pm, Tuesday 19 February 2013
Where: The Good Shepherd, alley entry off 663 Newcastle St, Leederville
Tickets: TCC Corporate Member Agencies book here .
Non Members book here.
APG Member offer – renew membership and attend for free. Join the APG here.
For more details please contact Danielle Norrish.
About Adam Ferrier
Adam Ferrier is Global Head of Behavioural Science (B.S.) and Founding Partner of Naked Communications. He graduated university with degrees in Commerce and Psychology and by a strange twist of fate began his career in forensic psychology. Adam worked in maximum-security prisons and private practice, before making the natural move to marketing consultancy, working for Added Value. Here Adam switched his interest from understanding criminal behaviour to consumer behaviour.
He completed his Clinical Psychology Thesis in ‘Identifying the underlying constructs of cool people’. Continuing the slide from the moral high-ground Adam joined ad agency, Saatchi & Saatchi, before starting Naked Communications Asia Pacific in 2004.
About Naked Communications Naked harnesses a behavioural change model in all communications, focusing on building brands whilst changing behaviour for clients such as Coke, Sony, Weight Watchers, TAC, Renault, and Unilever. Naked has been consistently voted as one of Australia’s top agencies, regularly winning Agency awards across multiple categories, such as The Effies, Cannes, Clio, ADMA, AIMIA, LIA, and others.