APG Case Study: The Campaign Palace’s David Hartmann on the RSPCA campaign – July 29

July 14 2009, 7:47 am | BY Martin Trevaskis | No Comments

13122_RSPCAprintcampaign-4.jpgThe winning case studies for the APG Awards are the ones that best demonstrate how planning made a difference to the creative work. You’re invited to hear David Hartmann, the 2008 APG Grand Prix winner, present his case study on The Campaign Palace’s confronting RSPCA campaign.

This case study demonstrates the value of getting up close and personal and choosing to experience the problem first hand rather than simply reading about it. The RSPCA has traditionally been seen as the well-known animal charity helping cute animals but little work has been done to expose the reality behind this image.

Planning played an important role in uncovering the motivations ofpeople who abuse animals and the harsh challenges the RSPCA faces inworking to reverse this behaviour.

Todd Alchin, Chairman ofJudges, said Hatrmann’s “unique understanding of the issues led to somekey insights and clearly contributed to powerful creative work.”

This seminar is for anyone with an interest in strategic thinking, account planning or creative business thinking.

WHEN: 6.00pm – 8.30pm, Wednesday 29 July 2009

WHERE: UWA University Club (Seminar Room 1), Hackett Drive, Crawley.

TICKETS: $60 inc. GST. Click here to purchase online. Numbers are limited, please book early.