ANZ and Whybin\TBWA transform ATMs into GAYTMs for Sydney Gay and Lesbian Mardi Gras

ANZ is the principal partner of the Sydney Gay and Lesbian Mardi Gras 2014, and to show their support for diversity, they’ve transformed central Sydney ATMs into dazzling GAYTMs turning the day-to-day activity of withdrawing money into a fabulous experience.

Created by Whybin\TBWA Group Melbourne, each unique GAYTM has been inspired by gay and lesbian culture. The designs see each ATM being bejewelled by hand in rhinestones, sequins, studs, leather, denim and fur. From unicorns and drag queens to rainbows and tattoos, each GAYTM is a riot of colour and textures to celebrate the festival and show ANZ’s support for diversity.

As well as looking fabulous on the outside, selected ANZ GAYTM screens themselves have been given a makeover to carry messages and well-wishes such as ‘Hello gorgeous’, ‘Cash out and proud’, and of course… ‘Happy Mardi Gras!’.

And to complete the experience, the GAYTMs will dispense rainbow coloured receipts.

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Beyond simply joining the party, ANZ is donating the ATM operator fees for non-ANZ cardholders from the GAYTMs to non-profit organisation Twenty10 for the duration of the campaign.

“ANZ’s GAYTMs are a fun and colourful way of bringing our ATMs out to celebrate diversity and show our support for one of Australia’s largest festivals,” says Carolyn Bendall, Head of Australia Marketing ANZ.

“ANZ has been a major sponsor of and participant in the Sydney Gay and Lesbian Mardi Gras since 2007, recently announcing a further three year commitment as inaugural Principal Partner.”

Client: ANZ