Groves & Groves launches Another Beautiful Day, brought to you by CurtainWorld
CurtainWorld has started 2013 with a new campaign via Groves & Groves. ‘Another Beautiful Day’ has launched with brand and retail TV.
The premise of the campaign is that tens of thousands of Western Australians start their day by opening CurtainWorld curtains and blinds. Those curtains and blinds let in the first rays of morning light and bring homes to life. The ‘Another beautiful day’ idea will remind people of the role that curtains and blinds play at the start of every day. It will also serve as a vehicle for various retail events throughout the year.
The campaign was created by Groves & Groves, and produced by Shelley Guy. Groves & Groves’ CD Dav Tabeshfar directed the spot in collaboration with Director of Photography Andrew McLeod.
Client: CurtainWorld
Agency: Groves &Groves
Producer: Shelley Guy
DOP: Andrew McLeod
Offline: First Light
Online: Sandbox
Music & Sound: Soundbyte
5 Comments
Lovely. You could argue that it does a category job. But none-the-less; lovely.
Great concept. Love the idea. G&G win 🙂
Enjoy the Open Wide
Lovely. Got Dav written all over it. G&G one to watch creatively.
Well done to all. From edit to grade, script (direction) to music this really is beautiful! Well done G&G and Dav!