The Hub’s Nicolle Jenkins, 303 MullenLowe, Marketforce and Meerkats win at AMI Awards

The Australian Marketing Institute (AMI) announced the winners  for the 34th Awards for Marketing Excellence in front of over 350 guests at a gala event in Sydney last night.

Nicolle Jenkins (pictured), Managing Director of The Hub Marketing Communications in Perth, was named Certified Practising Marketer of the Year.

303 MullenLowe Perth won the Financial Services category for P&N Bank The Power of &, Meerkats won the Integrated Marketing Communications category for Brownes Yoghurt A Natural Silence, and Marketforce won the Corporate Social Responsibility category for Curtin University Humans of Curtin campaign.

Each year the AMI’s Awards for Marketing Excellence recognises brilliance in marketing practice across diverse customers, budgets and strategic approaches. A judging panel of 120 judges assessed 215 entrants across 28 categories and awarded 61 national and state winners.

“Hats off to the 120 judges who’ve given up their time to assess the innovative, creative, effective campaigns and marketing practices across the 215 entries in 28 categories. A tough job!” said Lee Tonitto, CEO of AMI.

Andrew Thornton, AMI Chair said: “These awards recognise and celebrate excellence in marketing at both an individual and organisational level. The quality of the entries and the spread of award winners is testament to the fact that the marketing profession in Australia is in a very healthy state”.

Taking out the Marketing Program of the Year Award were joint winners Meat and Livestock Australia for The Most Successful Lamb Campaign Ever via The Monkeys, and Melbourne University for Revitalising a 160-­year-­old brand via McCann Melbourne. Both campaigns were acknowledged for their innovative and revolutionary approach in delivering brand awareness amongst consumers.

Holly Kramer, non-executive director, Woolworths, AMP, Australia Post and Nine Entertainment, was presented the Sir Charles McGrath award, recognising her signification contribution to the field of marketing through her comprehensive and  diverse career. This is the highest award for an individual in the marketing profession in Australia.

“It is indeed an honour to receive this recognition from the AMI (Australian Marketing Institute), the peak body representing and developing the marketing profession here in Australia,” said Kramer. “Customer centricity is more important in business now than ever before, so the work of the AMI should certainly be acknowledged and applauded.” 

Category winners include:

Brand Revitalisation:

Meat & Livestock Australia, Turning the corner on a 40 year decline

Consumer Acquisition Marketing:

Fairfax Media, Independent news for independent thinkers 

Consumer Research Insights:

Affinity, Driving into data for Narellan Pools

Consumer Retention/Loyalty Marketing:

Qicgre, Kids day out series – Woodgrove

Content Marketing:

Symbio Wildlife Park, Meet out family campaign

Corporate Social Responsibility:

Marketforce – Curtin University Humans of Curtin campaign

Creativity in Brand, Product or Service Marketing (New or Brand Extension): 

Atomic 212 – Lucy the robot 

Customer Experience Marketing: 

Canberra Centre, A light touch

Education: 

The Univeristy of Melbourne, Revitalising a 160 year – old brand

Experiential, Sensorial and Internal Employee Marketing:

Knight Frank Australia, Chill out with us

Financial Services Marketing:

303 Mullenlowe Perth – P&N Bank The Power of &

Innovation in Product/Service:

NRMA Insurance, Saferhomes.com.au

Integrated Marketing Communications:

Meerkats the Brand Leadership Company – Brownes Yoghurt A natural silence

Marketing Communications: B2C AND B2B:

Meat & Livestock Australia, The most successful lamb campaign ever

Marketing Data & Business Analytics:

Mercer, The power of Mercer edge

Marketing On A Shoestring/Small Budget:

Sprout and Agentur, Territory taste festival

Marketing Team Of The Year:

Taylors Wines, Live better by degrees with Taylors Wines

Mobile Marketing:

BCM and Citysmart, Reduce your juice

Public Sector Marketing:

Fire & Rescue NSW, Winter re safety campaign, Keep looking when cooking 

Social Marketing & Social Change/ Non Profit Marketing:

BCM, Mates Motel

Social Media and Digital Marketing:

Crown Resorts, Aussie millions 2016 social media 

Sponsorship Marketing:

La Trobe Univeristy, Thoughtography: how your mind sees arts

Tourism Marketing:

South Australia Tourism Commission, Network SA