American dip Obela appoints 303Lowe to launch its hummus product into Australia

After a competitive pitch 303Lowe has been selected to work with Obela, an international JV company set up between Pepsico and Strauss – Group, to launch their hummus brand into Australia.

Obela is the market leader in fresh dips and spreads in the US. The account will be serviced out of the Sydney office of 303Lowe.

Says Jon Mckie, chief strategy officer at 303Lowe Sydney: “Obela is a highly successful brand with amazing products that have completely reinvented the fresh dip category in all the markets they have entered. We are delighted to be working with them at such an exciting time in their development.”