ALYKA partners with graphic design platform Canva ahead of new product launch

Digital agency ALYKA has announced a partnership with graphic design platform Canva, ahead of its new product launch.

ALYKA has diversified its product offering to include brand and design, to complement its core offering of web development, CRM and digital marketing. The agency has offered some level of branding work to existing clients for some time, but this new focus of creating a marketable brand product came after hearing insights from marketing managers at their sell-out event last year.

“We had a room full of 60+ marketing managers at an event we hosted last year. 65% of them indicated that brand and content was a focus for them for 2022, so we knew there was demand in the market. Marketing managers are short of time, so we’re all about empowering them and providing them with the tools they need to get their job done. By partnering with Canva, we’re able to effectively onboard clients with the platform to unlock features they didn’t know existed, and to ensure they’re using it to its full potential,” said Zion Ong, Director, ALYKA.

ALYKA’s Head of Design & UX, Xixi Ma, said: “Canva makes design possible for non-graphic designers. There will always be a place for graphic designers, but Canva has certainly influenced a change in what work we do. Clients are coming to us for re-brands, but we’re no longer needed for the day-to-day collateral updates. Canva makes it easy for non-designers to create social media posts, flyers, presentations and more in minutes, and on brand. We use it in house and we’ve seen great success for ourselves and our clients so far. It’s great we can roll this out to the Perth market.”

Pictured L-R: Xixi Ma, Zion Ong, Avesta Zeynel – UX Researcher