Agencies set to battle it out at the inaugural Adshel Perth Creative Challenge: One hour to answer an outdoor brief for Rottofest
Adshel is upping the ante when it comes to creative excellence in outdoor, teaming up with the PADC and Rottofest, to host the inaugural Perth Creative Challenge event on Wednesday November 16th at The Bakery, Northbridge.
Popular comedian Dave Thornton will host the competition night, where agencies will have one hour to creatte an Adshel idea.
The Sydney event held last month saw 24 teams battle it out.
Promoting creativity in outdoor, the event will bring together the best creative talent in the business. Teams will have one hour to work on a brief from Rottofest – the comedy, film and music festival held on Rottnest Island every year. The team judged to have the best idea will win an outdoor poster and Create campaign of 260 Adshel panels worth over $200,000 for Rottfest PLUS a trip for 2 to the New York Festivals International Advertising Awards.
Just in case you missed that, A TRIP FOR 2 TO THE NEW YORK FESTIVALS ADVERTISING AWARDS!!
THE ESSENTIAL DETAILS
Where : The Bakery, 233 James St Northbridge
When : Wednesday 16th November, 6:00pm to 9:30pm.
Drinks and dinner provided.
Please note : Reservations are on a “first come, first served” basis and places are limited, so register now. Minimum of 2 and maximum of 6 people per team.
The winning concept will be judged by a select group from the PADC committee, Campaign Brief, Adshel and Rottofest.
“Adshel has a long track-record of technological innovation and promoting creativity in outdoor advertising,” said Martin Trevaskis, Editor of Campaign Brief WA and one of the judges. “Perth has a strong record in outdoor advertising, so the Creative Challenge is the perfect event for the industry here. Great fun. Great prize. Great event. Why wouldn’t you get involved?”
“We’re strong advocates of creative excellence in out of home and are excited that PADC and Rottofest have agreed to come on board for this event”, said Elvira Lodewick, Marketing Director at Adshel. “We look forward to seeing a great campaign for Rottofest up on the streets that leverages on the interactive and engaging nature of the medium.”
Ronan Freeburn, Rottofest Co-Festival Director said: “Being involved in the Creative Challenge is a tremendous opportunity for Rottofest to grow from a grass roots arts festival to something with widely recognized brand awareness. At the same time, we hope it offers Perth’s best creatives a real opportunity to engage in ground-breaking work that perhaps their more traditional clients wouldn’t support.”
Rottofest has sponsored some irreverant radio advertising in the last couple of years, with their latest campaign picking up a Bronze and Silver at the recent PADC awards.
For more information and to register your team visit www.creativechallenge.com.au/perth