Agencies awaiting a pitch decision on RAC and preparing to pitch for Brownes and Water Corp
It’s a busy time for Perth agencies with the fate of several large account in the balance.
Last week three shortlisted agencies pitched for the blue-chip RAC business which has been with incumbent The Brand Agency for over two decades.
Competing with The Brand are 303 and eastern states agency, JWT Sydney.
A decision is expected to be announced around the end of the month.
At least five agencies are thought to be pitching next week for the Brownes Dairy account. Another one of Perth’s blue-chip accounts, Brownes has been a long term client of Marketforce, who interestingly, are not on the pitch list. In March last year Fonterra sold Brownes to Sydney-based equity investment firm Archer Capital. The pitch has been the subject of a few delays with agencies originally scheduled to present at the end of June. Rumoured to be on the list for creative presentations next week are 303, Meerkats, The Brand, Gatecrasher and Shed.
Also under a review process is Water Corp’s above the line account, currently housed at 303. Agencies have been shortlisted with submissions expected to take place over the next few months. No word on which agencies have made the shortlist but it’s expected 303 and The Brand Agency, who hold Water Corp’s digital duties (inherited in the Market United buyout), will be involved.
12 Comments
I can see why RAC is considered blue chip but can the same be still said for Brownes? It’s hardly a big loss to MF.
3.08 Think this is a massive loss for MF.
Not a big loss, why have they be laying off people then? As for Brownes being blue chip, it is , even if the work over the last few years hasn’t been.
Not everything is about money, it’s one of the few iconic WA Brands and an account that they’ve held for over a decade.
Their pocket books might not be hurting but it’s sure to have put a dent in their pride and morale.
Next cab off the rank office- Of Road Safety. That’ll be an interesting one, 303 have done some great work on Speed. As for drink driving…
Interesting to see longtail not on any lists. I expected that move away from a pure digital focus would’ve kicked in by now. Also, i’m stoked to see The Shed on the Brownes list, it’s the perfect account for a smaller agency that can afford to give it all of their lovin’. Go Andrew and Drew.
OK – I might be asking for trouble here but I’ll ask anyway because I’m genuinely interested in people’s opinions on this.
What factors or criteria make an account ‘blue chip’ ?
Martin Trevaskis
Nobody really cares.
In which case the descriptor is irrelevant, redundant and superfluous, much like the ‘above the line/below the line’ distinction of yesteryear?
Martin
There is no line anymore in our industry.That was rubbed out years ago. And ‘blue chip’ is very old school and not a true descriptor anymore. If they are spending money then they are on the top of the pile. Look at the share market. A ‘blue chip’ one day is a ‘spec buy the next. Qantas? QBE?
The dudes who read this are bottom feeders in the advertising business. We don’t care about blue chips just corn chips.
…any account where the client is actually involved in the award-winning work