AGDA WA presents Design Strategy Design: The interplay between design and business strategy
In a world where the market is changing, designers need to offer more than great craft and a competitive price. The most powerful and competitive tool we have at our fingertips is strategic design thinking.
Greg Branson of the Design Business Council and Euan Black of Hart Black, come together in Design Strategy Design to show you how to implement design strategy within your own business and for your clients.
For a design studio strategy begins at home
Greg will discuss how a design studio can successfully apply strategic design thinking to their business model by finding their unique offering and then applying strategic design thinking. He will share a case study of a design studio that built a growth strategy from the ground up based on their unique talents. The case study will take you through the process step-by-step giving you a template to follow. By building our own growth or sustainability strategies such as this we are then able to refine the art of design strategy, a service we are then able to sell to our clients.
Honing an individual approach to strategy is the key to differentiation
Euan Black will also share his own experiences of taking a client on the design strategy journey and show you how he developed a unique approach to problem-solving that was individual to his client.
Date: Thursday, 27 November 2014
Time: 6pm for a 6.30pm start
Venue: The Oxford Hotel, 368 Oxford Street, Leederville
Cost: Members $30 | Full $45 | Affiliates $35 | Student $15
The ‘Business of Design’ books by Greg Branson will be available on the night for purchase or you can purchase through the AGDA shop.
Greg Branson (Melbourne) | CEO Design Business Council, Mackay Branson Design and dmzine.
Greg’s passion is the research and development of methods that improve design management and design’s role in business. Greg run’s the Design Business Council which helps creative executives develop business knowledge and skills that build their business. Through publications workshops, E-courses and mentoring Greg demonstrates how design adds value to all businesses. Greg run’s numerous successful business seminars and workshops all over the world. Along with Carol Mackay, he has also written the definitive book on running an Australian design business, ‘The Business of Design’ and also writes an online blog www.dmzine.com.au.
Greg is a member of the US based Design Management Institute (DMI).
Euan Black MISTD (Perth) | Hart Black
Euan Black is principal of Hart Black and sits on the board of the International Society of Typographic Designers. His passion is partnering with organisations to design better business activities that offer great experiences for staff internally and customers externally. Euan has worked internationally for over 10 years (including time with C2Creative in New York City and Cato Partners in Wellington) and continues long-term relationships with clients in the UK, US and throughout Australia. Passionate about design education Euan helped to establish the ISTD Student Assessment Scheme in Australasia over six years ago. He contributes to running student workshops here in Perth and in Melbourne and moderates the assessment process in the eastern states annually. As a committee member for StyleAID, WA AIDS Council’s annual fashion fundraising event, he both contributes to the organisation and promotion of the event which this year raised over $115k to support individuals with HIV/AIDS and their families in WA. Euan has written articles for The West Australian newspaper and Baseline Magazine.