After a hellish week of bad PR Qantas launches ‘It’s about Qantas’ campaign via Droga5, Sydney

Qantas has launched a new campaign via Droga5, Sydney aimed at reminding punters of the airline’s world-class service.

The campaign, which included full page ads in the weekend press and a 90sec TVC, comes after the airline was downgraded to junk status by US credit ratings agency Standard & Poor’s.

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