Adzoo gets moist and juicy with Chicken Treat
Recently appointed to the Chicken Treat account after a competitive pitch, Adzoo has launched its first campaign to market for the new Tempta Burger Range.
“The chance to pitch and now work on an iconic account like Chicken Treat is something we are very proud of, both personally and as a team,” said Adzoo Director Graham Freeman. “And it was even better to have a great client who was prepared to push the boundaries.”
The campaign hero is Chicken Treat’s new Tempta Breast Fillet Burger Range and the star of the show their new double fillet chicken burger.
“The brief was to showcase the burger and get across the succulent juicy flavours of the burger and from that, the moist and juicy campaign was born,” said Freeman.
Chicken Treat Marketing Manager David Harrison said, “With the market being as competitive as ever, we were looking for a creative angle that would break through the clutter and showcase the visual appeal of our amazing new burgers. The campaign also had to reflect our brand’s jester archetype”.
The Creative team was led by adzoo’s James Gillespie, Neil Holmes and Jenna Holt and produced by Nocturnal House. Perth ex-pat Liv Geen (Mindshare Sydney) delivered the Media strategy and sees the campaign air across metropolitan and regional television and radio, online and OOH executions.
Credits
Client : Mimma Batista, David Harrison, Andrea Slinger
Creative: James Gillespie and Neil Holmes
Design : Jenna Holt
Digital : Matt Fodi
Agency Producer : Jarrod Greenwood
Brand: Graham Freeman
Media : Liv Geen, Mindshare Sydney
Production Company : Nocturnal House
Photography: Craig Kinder
Stylist: Ursula Nairn