LIVES EXPOSED FOR ADSHEL

Out of home media company Adshel invited the young guns of Perth’s media agencies to the very hip Pure bar in Subiaco for the launch of its LivesExposed campaign. Lives Exposed focuses on how by recognizing the importance of moodstates, advertisers can optimise their messaging to deliver context-relevant campaigns. It also explores key emerging trends affecting the Gen Y 16-24, Adultescents, Baby Boomers, Commuters and Main Grocery Buyers and how they spend their time out of home. The campaign includes an interactive mini-site www.adshel.com.au/lives-exposed. More details will be delivered to agencies in the coming weeks.