Adshel switches on Adshel Live national digital screen network including 25 panels in Perth

Adshel has switched on the 270 digital screens across its national street furniture network – Adshel Live.

In Perth, Adshel has launched 25 state-of-the-art digital panels placed in premium locations in and around the CBD. Adshel’s network extends to the Perth entertainment precinct, Perth Arena and other social hubs reaching an affluent, high frequency audience. WA advertising launch partner, Water Corporation, joins national advertising partners including Arnotts, Commonwealth Bank, Helloworld Ltd, Singtel Optus, TAG Heuer and Telstra.

For Water Corporation, a special rain-triggered message that is served whenever it rained was created especially for the campaign.

Adshel group sales & marketing director David Roddick said the new state-of-the-art digital network presented advertisers with a unique opportunity.

“No other outdoor advertising provider can offer the scale and consistency of format that we can with Adshel Live. We will deliver out-of-home campaigns at eye-level, combining dynamic messaging with contextual relevance while engaging large audiences at scale across prime roadside locations. We are providing advertisers with truly national coverage and the ability to broadcast local messages in new and creative ways. Their campaigns will benefit from the innovation and flexibility the digital screens offer across Australia’s major metropolitan cities and especially in WA with a client like WaterCorp who is using the network in a fresh way.”

Mediacom’s IP&I Director, Brittany Crowley, representing national launch partner TAG Heuer said; “Adshel Live is an important addition to the media mix to amplify TAG Heuer’s presence in-market leading into the highly competitive Christmas retail period. The digital network achieves mass reach nationally, delivering the highest quality visual with time of day/location targeted messaging, leading to deeper engagement and higher recall.”

Adshel Live is part of the diversification of Adshel’s street furniture offering and investment in growth assets, reflecting a strategy focused on innovation and customer insights.