Adschool’s foundation starts next Monday, March 14 – Enrolments close tomorrow

Adschool’s Foundation course starts next Monday 14th March.

Head Lecturer Abi Wheatley delivers the fundamentals of the processes in an advertising agency, the underlying principles of advertising that agencies follow, key industry trends and the key areas of account management, research, strategy, creative, media and production.

Regardless of individual background, whether from client side, agency, media, production or whatever, over the eleven-week course all students will be asked to “think” themselves onto the agency side of the business.

Above all, students will assume responsibility for understanding advertising and for appreciating how to critique, brief and assess advertising. Students will learn how to work in an agency team to create effective advertising and promotion programs.

Date:  Mondays March 14 to May 23

Time: 6-9pm

Venue: Adschool 201 Subiaco Road, Subiaco

Cost: TCC Members: $995  Non Members: $1095 (inc GST)

Abi Wheatley’s experience spans the spectrum of advertising from brand and communications strategy to development of above the line media campaigns, design identities, creation of direct marketing campaigns, online, sponsorships, ambient and experiential advertising.  Abi has an indepth understanding of channel planning and media buying, 2D and 3D print production and research methodologies.

Enrolment forms are available at www.adschool.org.au or by contacting DanielleNorrish at adschoolwa@adschool.org.au