AdSchool’s Brand Strategy Intensive Workshop: Two consecutive Saturdays, June 9 & 16
In today’s highly fragmented communication landscape brands have never been more important; creating a unique, motivating and authentic brand is no mean-feat – but one that every marketer can work towards with day-to-day marketing decisions.
This short, but sweet, introduction to brand strategy and brand building is designed to give participants a taste of the process building a brand from scratch.
Using theory, practical experience, specific case studies and critical thinking processes participants will consider the context and value of a strong brand.
The workshop will take place over two weeks, with the first session devoted to brand principles. In the second, participants will be asked to put the lessons of the first week into practice, each developing a brand strategy and making short presentations to an industry panel and the student group.
Workshop Objectives:
• Build an understanding of frameworks used to define brand strategy.
• Encourage marketing decisions consistent with brand strategy.
• Challenge participants to creatively gather brand building insights.
Who is this particular Workshop for?
• Aspiring brand strategists
• Account Managers
• Marketing Managers
About your lecturer : Nicole Cikarela, Senior Strategic Planner – Marketforce
With both client and agency experience from around the globe, Nicole provides an invaluable depth of knowledge in marketing & brand strategy. After 10 years working in world class client-side sales and marketing environments she joined Marketforce in 2009 to experience brand building from “the other side”. Since joining the Marketforce strategy team Nicole has worked with a broad range of clients, big & small, on brand and marketing strategy projects in government, not-for-profit, B2B and B2C sectors. Nicole brings an enthusiastic and results-driven attitude to brand building With all this brand development experience Nicole is just bursting to share some of it! She teaches at Curtin University, has lectured for Adschool for the past two years and serves on the board of directors for various not-for-profit organisations in Perth
Brand Strategy Intensive Workshop
Duration: 2 Consecutive Saturdays, June 9 & 16, 2012. 9am to 3pm
Dates: Saturdays, June 9 & 18, 2012
Cost: $660 TCC Members, $770 Non Members
For the course outline or further information regarding AdSchool please contact Danielle Norrish on 0409 090 009 or Danielle@communicationscouncil.org.au or visit www.adschool.org.au