Adschool WA presents Perfect Pitch workshop with Jon Steel, Chief Strategy Officer, GPY&R

Jon Steel Chief Strategy Officer, GPY&R and bestselling author of Perfect Pitch: The Art of Selling Ideas and Winning New Business and Truth, Lies and Advertising: The Art of Account Planning will be delivering the second of his Adschool workshops in Perth this month – ‘Perfect Pitch’.

‘Jon Steel has won more than 90% of the new business he has pitched, winning multi-million dollar contracts from clients like Nike, Sony, Pepsi, Porsche and Hewlett-Packard.’

Adschool WA is extremely fortune to offer local industry the opportunity to hearfrom Jon about the role of presentation in business success and delivers a numberof principles that will help on both the client and agency side of the business.

“Good ideas are so frequently undermined by bad presentations that it is almost tragic. Steel not only understands the art of persuasion, he cuts a swathe through the bad habits that dominate so much of business communication.” Shelly Lazarus, Chairman and CEO, Ogilvy & Mather Worldwide.

This is not a workshop about body language or physical presence, this workshop is about communicating ideas, engaging the individual members of an audience and persuading them to change their minds and their behaviour.

Jon will use examples from within and outside the industry to demonstrate the effectiveness of this approach in presentation.

Dates: Monday 16 & 23 May 2011

Session Times: 12noon to 4pm both days

Venue: Subiaco TBC

Cost: $660 for TCC Members, $770 for non Members

Bookings can be made by downloading the enrolment form from the Adschool website: www.adschool.org.au

Limited seats available.