AdSchool Term 1 – Final Call to Enrol
It’s time to enrol as 2013 AdSchool Term 1 Courses start next week:
• Strategic Planning Principles
• The Creative Process
• Communications Essentials
Strategic Planning Principles with Block Branding’s Director of Business Strategy, Carolyn Hall
This course provides participants with a theoretical and practical understanding of the pivotal link which the Planning function plays between marketing objectives, consumer insights and creative development and evaluation. Guest speakers will provide insights into successful marketing campaigns by presenting recent case histories including Skype session with Dexter J King Jnr – McKinsey & Company in New York. Following the learning by doing approach to AdSchool, the course finishes with a one day experience workshop.
The Creative Process with Groves & Groves, Creative Director Dav Tabeshfar
Advertising is big business. Decisions cannot be made on the basis of subjectivity. The Creative Process Course is designed to improve the intellectual thought processes that underpin an individual’s creative skill. At the end of the course participants will have a clear understanding of the principles and issues involved in delivering effective advertising solutions. Central to the course are the three critical components of successful creative solutions: 1. The Brief 2. The Solution 3. The Evaluation.
Communications Essentials with 303Lowe’s Head of Business Management, Rene Migliore
An 8 week introduction to the world of communications this course is designed as a bridging unit for graduates entering the industry and those within under 2 years’ agency experience. Gain a great understanding of the day-to-day processes and underlying principles of an agency and the industry. Each week features senior industry as guest lecturers, it a great way to build your network and learn about the industry.
Places are limited. To enrol now visit the AdSchool website.
To ask questions or learn more contact Danielle on 0409 090 009 or email danielle@communicationscouncil.org.au