AdSchool Term 1 Courses now enrolling

Whether you are new to the industry and want to expand your understanding of Agency land and want to learn how to progress to the next level AdSchool has a range of courses and workshops to suit all your needs.

2013 AdSchool Term 1 starts week commencing March 25 is currently enrolling for the following courses and workshops:

Strategic Planning Principles with Block Branding’s Director of Business Strategy, Carolyn Hall.

This course provides participants with a theoretical and practical understanding of the pivotal link which the Planning function plays between marketing objectives, consumer insights and creative development and evaluation.

Guest speakers will provide insights into successful marketing campaigns by presenting recent case histories including Skype session with Dexter J King Jnr – McKinsey & Company in New York. Following the learning by doing approach to AdSchool the course finishes with a one day experience workshop.  [Enrol Now]

The Creative Process with Groves & Groves, Creative Director Dav Tabeshfar.

Advertising is big business. Decisions cannot be made on the basis of subjectivity. The Creative Process Course is designed to improve the intellectual thought processes that underpin an individual’s creative skill. At the end of the course participants will have a clear understanding of the principles and issues involved in delivering effective advertising solutions. Central to the course are the three critical components of successful creative solutions: 1. The Brief  2. The Solution 3. The Evaluation.  [Enrol Now]

Communications Essentials with 303Lowe’s Head of Business Management, Rene Migliore.

An 8 week introduction to the world of communications this course is designed as a bridging unit for graduates entering the industry and those within under 2 years’ agency experience. Gain a great understanding of the day-to-day processes and underlying principles of an agency and the industry. Each week features senior industry as guest lecturers, it a great way to build your network and learn about the industry.  [Enrol Now]

Managing Digital Production with Idea Garden’s Managing Partner Jenny Williams.

Digital marketing projects are often very complex. They involve the coordination of a wide range of different skill sets and media options. At any stage of a campaign functions can fail which can be costly and time consuming to correct. This 2 day workshop is designed to provide the foundations of best practice to guide participants through each stage of managing an online initiative from writing a tactical campaign plan through to overseeing your final execution.  [Enrol Now]

Advanced Digital Strategy with idea Garden’s Managing Partner Jenny Williams.

This one day workshop is aimed at senior marketers and agency planners who have a comprehensive, competent and experiential knowledge of the digital marketing landscape and tools available to them and want to learn how to develop digital marketing strategy and strategic plans which enable them to take full advantage of the range of participatory marketing opportunities digital technology enables.

The focus of the workshop is not on the specific digital channels and platforms but rather on the strategic foundations and strategic planning process that is required to develop a digital marketing strategy and ultimately implement these channels and platforms to the greatest effect.  [Enrol Now]

Places are limited. To enrol now visit the website www.adschool.org.au

To ask questions or learn more contact Danielle on 0409 090 009 or danielle@communicationscouncil.org.au