Adschool’s Strategic Planning Principles with Derry Simpson starts April 20

Delivered in a new format over 6 weeks, Strategic Planning Principles provides theoretical and practical understanding of the pivotal link which the Planning function plays between marketing objectives, consumer insights and creative development and evaluation.

Guest speakers will present an insight into successful marketing campaigns by presenting recent case histories. Practical workshop sessions give the students an understanding of the use of different planning tools and how research can be used to test and fine tune creative strategy.

Derry Simpson

Head of Planning 303 Group and Head of UnfindellWest, Derry is an extraordinarily skilled strategic planner who has a significant depth of experience in Brand Development and Communications Planning. In her 15 years in the business she has contributed to the development and evolution of some of the country’s best-known brands and businesses, with world class marketing companies including Diageo Australia and Fosters Group. With local, national and international experience, Derry has worked with world’s best practice tools, and processes, and been exposed to the very best strategic consumer thinking.

April 20      Full Day Session 9am – 3pm       Venue: The Vic Hotel, Subiaco

April 27      Night Session 6pm – 9pm            Venue: 303 Boardroom, Subiaco

May 4         Night Session 6pm – 9pm           Venue: 303 Boardroom, Subiaco

May 11       Night Session 6pm – 9pm           Venue: 303 Boardroom, Subiaco

May 18       Full Day Session 9am – 3pm      Venue: The Vic Hotel, Subiaco

May 25       Exam 6 – 8pm                             Adschool

Cost: TCC Members: $995  Non Members: $1095 (inc GST)

Enrolment forms are available at: www.adschool.org.au or by contact Danielle Norrish at adschoolwa@adschool.org.au. Seats are limited.