Adschool: Exploring Digital with Alischa Wunsch

August 23 2012, 7:02 pm | BY Martin Trevaskis | No Comments

Adschool_Logo.jpgExplore the ever changing landscape of digital, understand the latest strategy principles of digital research, data analysis, creative and media planning; digital channels including mobile, social, website design, campaign development, display media, search and gaming.

Participants will learn how to plan, and evaluate effective interactive communications, including Australian usage statistics, data analysis, research and planning processes and campaign development, website strategy, social media, display advertising, search engine marketing, email marketing and mobile marketing. The course is taught through analysis of the digital consumer and current digital marketing activities delivered by top industry professionals and covers both technical and strategic marketing and communications issues.

Creative & Usability delivered by Martin Beecroft, Head of Digital, The Brand Agency. Course will feature industry guest speakers where applicable.

Date: Tuesdays, September 11 to November 20 2012 
Time: 6pm – 9pm

Course Fee: TCC Agency Member: $995.00 | Non-Member: $1095.00

For more information and/or to enrol, contact Danielle Norrish here.

AlischaWunsch_BLOG.jpgAlischa Wunsch : 
Multiplier

About your lecturer
Alischa Wunsch is a marketing and digital consultant with over 20 years of marketing experience. She has spent ten years in media with The West Australian and Fairfax Digital and has specialised in digital for the past five years.

As Marketing Manager of The West Australian, she worked across three generations of thewest.com.au and was one of the first to track consumers changing media and digital habits through an industry research project with Fairfax and News Limited from 2004 to 2008.

Alischa launched WAtoday.com.au as Marketing Manager for Fairfax Digital in 2008 and then managed sales and marketing for Domain.com.au, Drive.com.auand MyCareer.com.au as General Manager of Digital Classifieds and Marketing.

For 18 months, Alischa worked as a consultant with the Bankwest eCommerce team on the redesign of the Bankwest website and developing the social media strategy for Bankwest.

As an independent consultant, she works with corporate clients, SME’s and digital start-ups to develop and implement integrated marketing and digital strategies.   

Linkedin here: http://www.linkedin.com/pub/alischa-wunsch/b/725/878

Twitter @alischaw