Adschool: Media Mechanics with Adam Marshall
Media Mechanics is an introduction to the discipline of media buying and planning, explaining the strengths and weaknesses of individual media channels, how they are planned and bought; the dynamics of the marketplace for each medium both in WA and nationally.
Learn the processes behind planning and buying individual media. In addition the course will cover the role of the media agency in the marketing process and future trends that will impact the industry over the next few years.
Date: Wednesdays, August 29 to November 11, 2012
Time: 6pm – 9pm
Course Fee: TCC Agency Member: $995.00 | Non-Member: $1095.00
Lecturer: Adam Marshall, Managing Director, OMD WA
Recognised as one of Perth’s leading media thinkers, Adam has over 15 years experience in the industry. Originally from the UK, where he spent over a decade working in media, Adam immigrated to Western Australia in 2006. Adam is passionate about the role media can play in delivering effective communication solutions and the opportunities of the modern media world.