AdSchool’s Advanced Planning & Strategy unit tackles West Australian tourism for final project

AdSchool’s Advanced Planning & Strategy course wrapped up last night with group presentations by this year’s participants. Delivered by the doyen of Planning in Perth, Paul Yole, the brief for their final project was a very topical one – how to reverse the decline in WA tourism.

With the industry convinced that the Tourism WA account will return to this state at the end of the current contract – or sooner – it was both relevant and a chance for some agencies to get a head start on some ideas for what will be a very keenly contested account when it happens.

As has been widely publicised recently, WA is the only state which has suffered a decline in tourism numbers. Tourism WA is currently advertising for a consultant to “… assist with identifying, evaluating and working within the organisation to guide the implementation of new opportunities to increase visitation to Western Australia.“