ADMA WA presents Brownes ‘Never lie to your Mum’ at second Guru Breakfast: Wed July 20

The second in the 2016 WA ADMA Guru Breakfast series based on Innovative Thinking is fast approaching on Wednesday, July 20.

International consumer goods marketer Natalie Sarich-Dayton (left) Marketing Director for Brownes Dairy, together with Melanie Wiese (right), Head of Strategy from Meerkats, will delve into the unconventional Brownes Dairy case study Never lie to your Mum: bursting conventional campaign templates.

The campaign, which doubled sales in a matter of weeks, was based on the insight that simple human honesty beats sophisticated marketing spin and has been acknowledged nationally with two finalists (so far) in the Australian Effie Awards.

Find out how it came about, what it looked like and what happened at the check-out.

Date: Wednesday, July 20

Time: 7.00am – 9.00am

Venue: Fraser’s Restaurant, Kings Park, West Perth

Tickets: ADMA member $75; Non-member $95. Full breakfast included.

Contact: Lisa Barratt – Lisa.Barratt@synergy.net.au  |  08 6212 1165