ADMA WA presents Vodafone’s Lea Wright and the imperative of Customer Centricity – Sept 7
Customer-centricity is a hot topic in any industry right now, and for good reason. It is imperative to have the customer at the heart of the business in order for any marketing strategy to take effect. The cultural shift towards focusing efforts on customer needs and moving from mass tosegmentation to one-to-one marketing is needed to succeed.
Don’t miss ADMA WA’s next Guru breakfast on Wednesday 7 September featuring Lea Wright, Head of CVM Post Paid, Vodafone.
Lea is an expert in CRM and putting the customer at the centre of a marketing, channel and business strategy. Join ADMA in understanding the results you will achieve once you find the balance of customer-centricity within your business.
Lea Wright
Lea Wright is a senior Financial Services Executive with broad leadership experience as well as an extensive Telecommunications and Product background. Prior to her recent appointment at Vodafone, Lea’s role was head of Consumer CRM for Westpac Banking Corporation, Australia’s oldest bank, based in Sydney.
Her experience focuses on optimising Multibrand Marketing Models to bring a family of brands to market in the most powerful way and to use Data Driven Insights and Marketing to Deepen Customer Relationships and drive Productivity/Savings through a Centralised CRM function.
Lea is an expert in CRM – Customer Marketing and Big Data – and putting the Customer at the centre of Marketing, Channel and Business Strategy.
Roles since joining the Westpac Group in 2009 include Westpac Group Head of Consumer CRM (Westpac, St.George, Bank of Melbourne, BankSA) and St.George Banking Group Head of Mass Customer Marketing. Before Westpac, she worked as head of Customer Retention EnergyAustralia, and Group Product Marketing Head of Telephony SingTel Optus.
Lea is a highly motivated and results driven Strategic thinker with excellent Leadership, Marketing and Business skills. Lea is energised and passionate about programs that drive significant change, innovate and deliver enhanced and sustainable value to the organisation and its customers.
She holds a Master of Commerce (University NSW), and awarded Peter D Walker Marketing Prize.
Event Details:
Date: Wednesday, September 7
Time: 7am – 9am with a 7:30am start
Venue: Fraser’s Kings Park, 60 Fraser Avenue, West Perth
Tickets: ADMA members: $75 | Non-members: $95