Last chance to register for ADMA WA Conference

The 2009 ADMA WA conference will be held at the University Club TOMORROW – Thursday, October 22nd.

With a variety of local and national speakers it is sure to appeal to the most discerning palate.

Come along to the morning workshop or make a day of it and you will hear from leading direct specialists and industry leaders including:

Dave King, Creative Director, AIM Proximity, Auckland

AIM Proximity is currently Australasia’s most awarded agency accordingto the Won Report. Three of their campaigns are ranked inside the WonReport’s top 20. So what are these campaigns, how have they capturedthe attention and appreciation of today’s consumer to generateexceptional results for their clients?

Paul Walshe, Director Marketing and Corporate Affairs for ActewAGL and TransACT

Green My Mail works with organisations to help them ‘green up’ theirmail communications and off set the carbon emissions associated withthe use of mail. Paul will cover a number of green initiatives that theActewAGL/TransACT have embraced including the Green My Mail program.Jeremy Cookson, founder of Green My Mail will join Paul to talk aboutGreen My Mail and present summary findings of research regardingconsumer attitudes toward mail from the UK and US.

Paul Yole, Head of Strategy at The Brand Agency

At the Cannes Lions international advertising festival this June, the’Obama for America’ campaign won an unprecedented double Grand Prix inthe ‘Integrated’ and ‘Titanium’ categories. Barack Obama was voted ANAMarketer of the Year 2008, with a campaign that not only set newbenchmarks for politics, but provided a lesson for everyone in brandingand marketing. This presentation will illustrate these lessons usingexamples from the Brand Obama campaign.

Douglas Nicol

How to reconnect with the changing mindset of Australian consumers

Douglas looks at how the mindset of the Australian consumer has changedmore over the last 12 months that it has done over the last 12 years.He shows how you need to change the way you present your product valuepropositions to today’s consumer.

KEYNOTE LUNCHEON PRESENTER

While the opportunities to engage and communicate with today’sconsumers have never been richer, the basic fundamentals that drive theplatform of direct remain just as relevant and critical today. Hearabout how Cellarmasters continues to evolve its customer marketingapproach to take in to account new and emerging channels, a largeproduct category and customer insights. Plus, enjoy a little tastinginsight in to the ever evolving world of wine.

To reserve your table or seat register by downloading the form below:

ADMA_09.pdf

Annual ADMA WA Conference – Thursday 22nd October

Venue: The University Club, UWA, Hackett Drive, Crawley

Time: Workshop 8.15am to 12.20pm

Pre-Luncheon drinks 12.30 to 1.00pm

Luncheon 1.00pm to 3.00pm

RSVP: Dennis Pentony – dennisp@iinet.net.au

Fax: (08) 9459 8465

Post: 6A Grenadier Place

Thornlie WA 6108