ADMA WA Branch conference had great vibe

<!– /* Font Definitions */@font-face {font-family:Arial; panose-1:2 11 6 4 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;}@font-face {font-family:Arial; panose-1:2 11 6 4 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;}@font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-fareast-language:EN-AU;}.MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:11.0pt; mso-ansi-font-size:11.0pt; mso-bidi-font-size:11.0pt; font-family:Calibri; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}.MsoPapDefault {mso-style-type:export-only; margin-bottom:10.0pt; line-height:115%;}@page WordSection1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;}div.WordSection1 {page:WordSection1;}– “A great vibe” was how keynote speaker, LinkedIn’s Kae Hum, summed up the 2013 ADMA WA Branch annual conference.

This year’s conference, themed Mass Customisation in the Digital Age, was a packed-out affair.

Marketers from organisations including Capricorn Society, CSBP, HIF, IBM, iinet, Meerkats, Initiative, RAC, Racing & Wagering WA, Synergy, West Australian Newspapers, West Coast Eagles and Western Financial gathered together for the anticipated event.

The morning sessions began with ADMA CEO Jodie Sangster who gave a compelling insight into research on how creativity aids effectiveness, which was evidenced later by 303Lowe Managing Director Al Taylor’s engaging effectiveness case study on the highly awarded IKEA rent campaign – a presentation that clearly demonstrated the value agencies can have on business success.

Certainly not to be forgotten – the entertaining presentation from Adapptor MD, Marc Loveridge, on great apps for enhancing consumer brand experiences and Vera Stocic from Australia Post giving WA delegates the first preview of Post’s recently completed research on what communication channels have greatest cut through in different industry sectors with different target audiences.

All up a straw poll taken on the day had a collective response of ”really good” from those who attended.