ADMA WA Branch presents CX in the Social Sphere: Wednesday August 27 at Fraser’s

August 14 2014, 7:50 pm | BY Martin Trevaskis | No Comments

ADMA_Social_BLOG.jpgWho struggles with social media Customer Experience? If you do here’s a breakfast event for you. Three successful Perth-based social strategists will explain how they are driving enhanced customer experience through the social sphere at ADMA’s WA Branch final Early Bird Breakfast of 2014.

The speakers are:

•  Andrew Mathwin, Head of Digital, Clarity Communications, @matho77

•  Simon te Brinke, Social Business Strategist, Gramercy Park Consulting, @gramercypark

•  Peter Wernicke, Social Media Manager, Bankwest, @bankwest

The breakfast takes place on Wednesday 27 August at Fraser’s Restaurant in West Perth from 7.00am to 9.00am

Each speaker will present a case study on their favourite example of social CX (that they’ve been personally involved with.) They will talk about the original objectives of their campaign, which social media channels were used, what learnings were taken on board and describe the techniques they adopted that the audience can apply to their own jobs/client campaigns.

The attendees will then be invited to take part in a Q&A and quiz the speakers on all things social.

Andrew Mathwin has worked in the marketing industry across digital marketing, PR, social media, mobile experience and marketing strategy, both in Perth and Melbourne. In his previous position as Jetstar’s Head of Global Social Media, he garnered 500,000 followers worldwide and managed the crisis response to a series of natural disasters.

Simon teBrinke has a wealth of experience in developing social strategy and initiatives for public and private sector clients in the fields of media, mining, oil/gas, utilities, government and Indigenous communications. In his case study, he will present seven success factors that are common in companies that are seeing business impact from their social strategies with a focus on one of Australia’s largest resource companies.

With 10 years’ experience in customer engagement, sales and service, Peter Wernicke understands the importance of instilling the right behaviours in his team to engage customers with the same passion that has led Bankwest to become a social sphere leader in their sector.

Tickets are $99 for ADMA members and $115 for non-members. Click here for bookings and more information.