ADMA PRESENTS OGILVYONE’S CATHERINE GRAHAM – FRIDAY, MARCH 13

The next ADMA WA luncheon will take place on Friday 13th March at the Parmelia Hilton from 12.30pm.

The speaker will be Catherine Graham, Head of Direct Strategy at OgilvyOne in Melbourne, where she has primary CRM responsibility for the Myer One loyalty programme. Graham was previously responsible for direct marketing strategy for a host of global clients including Nestle, American Express, DHL, BP and Telstra, in Australia, Asia and the UK.

At the luncheon she will present three case studies that look at different aspects of the Myer One loyalty programme, one of Australia’s most successful with over 2.5 million members.

Tickets can be secured by emailing Dennis Pentony at the ADMA (WA) secretariat on  dennisp@iinet.net.au