Ad spend in Australia falling – TV hardest hit
April 3 2009, 10:52 am | | No Comments
The Australian reports that TV stations could be the hardest hit with ad spend in Australia set to go backwards this year. The Australian quotes Mindshare’s John Petropoulos saying that metropolitan TV stations could be between 8-12 percent down for this year. Metro TV spend fell by 2.4% to $2.616 billion in the year to December. In total 2008 ad spend in Australia grew 3.7% to 13.677 billion. Read the full story here.
Yesterday the TEN Network announced a first half loss of $79.68 million. See PerthNow story.