AdSchool Term 3: Final call for Media Planning & Buying, commencing Monday, October 4

This course is  designed for people who have had some exposure to media planning and buying  and who want to deepen their knowledge about the media process.

It focuses on the strategies involved in eliciting and executing a comprehensive  communications brief from planning to implementation. Special focus will be  on how to construct, measure & apply KPI’s.

The core objective of  the course is to instil confidence in creating,implementing and assessing  media outcomes. The course will provide anunderstanding of the elements, which feed into the  development of amedia strategy; the interdependence that characterises  these elements;the intricacies of media planning, and the variables that influence theexecution of a strategy.

•     To equip  professionals incontact with media sellers with the skills to  optimize the outcomesrequired from the media for any given  communications brief.

•    For  participants to feel confident in evaluating media strategyand  implementation options -from planning stage to post execution.

•     To develop  holistic thinking, so that planning is relevant, innovative, efficient  and effective.

•     To help  students understand the dynamics of communicationoptions and  therefore provide the opportunity for students to developpriorities  in strategy/implementation and direction that can be bestdelivered  against specific objectives.

•     To provide  anunderstanding of media metrics; channel evaluation; cost variables; qualitative and quantitative metrics on performance/deliverables; andROI models as they apply to an implementation strategy.

Venue:  Mitchell & Partners, 160 Beaufort St Perth

Lecturer: Amanda Reid, Group Account Director, Mitchells

Cost: $995 TCC Members, $1095  Non Members

Enquiries: Danielle Norrish – adschoolwa@adschool.org.au

Download the enrolment form here.