Ad legend Sir John Hegarty explains the danger of opting for ‘content’ over old-fashioned ads — Oreo’s famous ‘Dunk in the Dark’ tweet was ‘S—-!’
May 16 2016, 3:57 am | | No Comments
Leaning back in a chair inside his office, Sir John Hegarty looks comfortable, but he’s not content. And the thing he’s not content about is content, writes Lara O’Reilly in Business Insider.