Accounting firm McKinley Plowman launches in-house marketing division Brand Plus

Northern suburbs based accounting firm McKinley Plowman has taken its motto of ‘Partners for Life’ to a new level.

The firm has launched Brand Plus, a stand-alone advertising and marketing division designed to help existing clients establish strong brand recognition in their respective markets.

McKinley Plowman is one of the first independent firms in their field to take such an approach – complete with a dedicated account director.

Director Nigel Plowman (pictured) said the unconventional move of creating an internal advertising and marketing agency was to offer clients a complete service so they could rely on having all their financial and business needs met in the one spot.

“Brand Plus will help clients to grow their brand, driving the value and profit of the business. As accountants and advisers right across the corporate spectrum, we help businesses and products get their game on every day with respect to how they run. But what about how they look and feel? We know our clients better than anyone, so we thought it made sense for us to advise them and help them to get their brand name out there. It’s a competitive world and getting a company’s image right is becoming just as important as making sure their lifetime finances are in great shape.”

Plowman said business clients new and old could tap into the expertise offered by Brand Plus – from strategic marketing sessions through to logo and brand development, press, radio and TV advertising – through a budget and communications plan they felt comfortable about.

“Our motto has always been that we walk beside our clients every step of the way in life, and Brand Plus is just another part of that commitment.”