A SILENT NIGHT AT THE PERTH ZOO
December is a big time of year for families to pay a visit to Perth Zoo, which the Zoo was more than happy to capitalise on with some goodwill and Christmas cheer. The ad was co-written by Rikki Burns and Josh Edge from The Brand Agency, with some help from a few furry friends. Production was again handled by Ralph Van Dijik at Eardrum, who used some clever psychological tricks to get the young (and extremely giggly) singer to deliver a spontaneous read. The 45 second ad will run during Christmas, and is supported by a 30 second cut down designed to promote the family-friendly Zoo Friends pass. Listen to the spot.
Credits
Client: Perth Zoo
Title: Silent Night
Writer: Josh Edge & Rikki Burns
Creative Director: Craig Buchanan & Dale Simmonds
Production: Eardrum
Agency Producer: Paula James
4 Comments
Cute
Zoo poo.
hooray! rhymes!
I think it’s missing something…. That’s it – Kurt.