A new Mate for The West Australian

Every Friday, The West Australian is set to become a must-read for blokes everywhere with the launch of West Mate – a new full-colour, weekly men’s lift-out.

The eight-page lift-out will cover all the big issues in ‘blokes’ world’, including the latest in sport, boys toys, fitness, lifestyle and entertainment for the average man.

The West’s Food Editor Rob Broadfield will be the dedicated drinks columnist to show that real men drink cocktails, Mike Roennfeldt’s popular fishing page moves over from Today, while Seven’s Adrian Barich will have the last word on all things sport every Friday.

In today’s debut edition, WA cricketing legend Mike Hussey talks about his nervous introduction to the Test side and why he won’t be making a comeback. Plus there’s a look at the five new tough guys of movies and mountaineer Mike Wood talks about what you need to do to tackle Everest. Plus every week, advice columnist The Gay Guy will provide advice to solve the most complicated social problems, while ‘lawman’ The Bison will tell you which rule you broke to get yourself into the sticky situation in the first place.

High profile positioning within The West Australian (in Pre Game during the AFL season) ensures maximum impact and exposure for advertisers.