Trilogy creates a new brand and an innovative approach to marketing Perth’s highest offices
Working for Perth’s tallest building, Central Park, to lease the top four floors (the first time they’ve been leased for two decades), Trilogy were tasked to come up with something special to target the select few decision makers suitable to lease such a prestigious and iconic location. To suitably mark this exclusive opportunity, Trilogy created a new brand to distinguish its offering from a very competitive commercial property market place. A brand that also immediately identified its location as being the tallest in Perth: ‘Altitude. A higher level.’ Exclusively created for the top four floors, yet seamlessly tied back in to the recognised and established Central Park brand.
With the growing presence of the iPad amongst the C-Suite, Trilogy came up with an app, downloadable via Apple iTunes (as well as Google Play), to house all the detail in one package.
Working closely with specialist 3D company and app developer Last Pixel, the agency set about creating a journey, a virtual tour of Central Park, from its famous and well utilised green space – right up to the top floor, now available for lease. A computer generated 3D model of the entire floor was created, with interactive touch points to guide ‘touring visitors’ throughout.
This app was conceived and built from scratch, with each design element, considering function as well as form. Each team, from designers to programmers, playing their part to deliver a bespoke product that is accessible right now on iTunes.
To further support the app, Trilogy also put together a flythrough, microsite and traditional brochure.
Account Director Alex Kelly said the complete suite is a demonstration of Trilogy’s creative, technical and integration capabilities, and further cements Trilogy partner Nita Davey’s reputation in commercial property marketing.
“We are grateful to the client for thinking outside the usual parameters laid out by an otherwise very traditional market place, and applaud them in sharing our vision for creating a digital footprint that will stand the test of time. Nita is well known and well respected within commercial property circles and has been providing successful solutions to property sales and leasing campaigns for many years. With a wealth of experience and an abundance of knowledge, if you want to sell or lease space in Perth, she’s your go to person.”
