Cooch tops Campaign category in round 2 of Sirens Awards for Department of Transport
A campaign called “Underpants, Footy, Nipples, Tooth, Sensitive Part” for the Department of Transport has scored Cooch a win in the Campaign category in the second round of the Sirens Awards 2015.
Written and directed by Ron Samuel (right) and Mick Colliss (left), with additional directors Marty Braine and Nick Gallagher from Brainestorm, the series of 3 x 30 second ads uses humorous situations to encourage people to save time by checking demerit points, paying rego, booking a driving test and paying for a driver’s licence online. Brainestorm also won the craft category for an ad from the same campaign.
An ad titled “Spot the Difference” for Healthdirect Australia scored Sydney agency Workshop Australia a win in the Single category, and is also the Overall winner of round two.
The 30 second ad was directed by Sandcastle Studios. The radio spot was part of an integrated campaign to drive brand awareness and increase visits to mindhealthconnect, an online government service providing a range of mental health resources from Australia’s leading health organisations.
2 Comments
well done lads, great spots
Noice!!