Alan Matthews bids the industry a fond farewell after an outstanding thirty year career

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AM7.jpgAlan ‘Fatal’ Matthews is a legend of Perth media planning and buying. Over a thirty-plus year career, he has witnessed, if not been personally involved in, some of the most momentous changes in media in this state. Over that time he has built three of the town’s most significant independent media agencies – Merchant & Partners, Starcom, and Mitchell & Partners/Dentsu Aegis Network. The industry and his friends got together last night to bid a fond farewell to one of Perth’s most influential media figures.

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