President Mark Braddock & Vice-president James Hawkes outline a new vision for the PADC

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PADC_Vision2014_BLOG.jpgPerth Advertising & Design Club President Mark Braddock and Vice-President James ‘Cheese’ Hawkes have produced a document that outlines their vision for the Club after “…many, many conversations about the future of the Club with individuals from all corners of the commercial communications community.”

It’s a bold but carefully thought-through strategy that includes a re-structure of membership fees and bringing the annual awards – to be called the Skulls – more into line with the national AWARD awards.

Most importantly, it seeks to broaden the appeal of the PADC.

In an email to PADC members, Braddock & Hawkes said: “While opinions vary vastly, there is consensus that a place exists in the state for a body that is the voice of the individuals who create commercial communications; a body that champions and builds our creative community, a body that encourages and helps emerging talent. We believe that the PADC has a future in being that organisation.”