Dav Tabeshfar wins Austereo’s Radio Writers’ Award and pockets the $20,000 cash prize
Former 303 Lowe copywriter Dav Tabeshfar has won this year’s $20,000 Southern Cross Austereo Radio Writers’ Award for his IKEA ‘Rent’ commercial. The spot beat 24 other finalists in the competition that is now in its 18th year. As part of the prize IKEA wins $20,000 of value added airtime.
Tabeshfar was announced the winner today at a big lunch at Frasers Restaurant in Kings Park.
Brainestorme was announced production company of the year – producing 16 of this year’s 24 finalists. And Justin Braine from Brainstorme was announced producer of the year for his work on the winning spot.
Pictured – Marty Braine, Linda Wayman (Southern Cross Austereo), Dav Tabeshfar (back), Justin Braine and Martin Whittle (Southern Cross Austereo).
This year’s award judges were Cam Hoelter (DDB Sydney), Simon Veksner (ex BBH London), Tom Martin (Clemenger BBDO Sydney), Noah Regan (The Monkeys, Sydney and Australian ad legend, Ron Mather.
Over the past 18 years Southern Cross Austereo has awarded a total of $360,000 in cash to Perth creatives.

12 Comments
Top work, Davood!
Well done, Dav. Great work.
And well done to James Wills for 9 finalists.
Well done. But surely the Art Director deserves a credit?
A massive thanks to the team at 303Lowe, Nat and Nigel from IKEA, Justin and the Brainestorm crew, the awesome IKEA staff member who voiced the spot, my new colleagues at Groves and Groves for putting up with the smugness, Campaign Brief, and of course Austereo for the 20 grand!
It’s good to be back.
Good work Dav. Congrats.
Well done to Dav and can we see a list of all the finalists?
Well done Dav & the Braines!
One of the nicest chaps in the business and a damn handsome bastard to boot. Well done matey.
Who the hell is Bel?
CB can you post the winning spot?
Congratulations Dav. But remember, half has to go to the tax man. Most people would never be audited. You however are not most people.
Well done Dav, I’m with Ross and the other half goes behind the bar.