30 Australian entries make the cut at Shortlist stage of Direct and Promo + Activation Lions

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Screen shot 2012-06-16 at 2.11.06 PM.jpg14 Australian entries have made the cut at the Shortlist stage of the Direct Lions, while 16 entries, including 303Lowe Sydney’s IKEA ‘Rent’, are though in the Promo & Activation Lions.

A world total of 227 entries made the cut in the Direct Lions, while 251 made it though to the shortlist stage of the Promo & Activation Lions.

Whybin TBWA Sydney lead the Aussie agency pack with five entries shortlisted, followed by George Patterson Y&R Melbournes and Leo Burnett Melbourne with four apiece.

VIEW THE DIRECT SHORTLIST:  Direct Shortlist – CL2012.xls

VIEW THE PROMO & ACTIVATION SHORTLIST:  Promo & Activation Shortlist – CL2012-1.xls