30 Australian entries make the cut at Shortlist stage of Direct and Promo + Activation Lions
14 Australian entries have made the cut at the Shortlist stage of the Direct Lions, while 16 entries, including 303Lowe Sydney’s IKEA ‘Rent’, are though in the Promo & Activation Lions.
A world total of 227 entries made the cut in the Direct Lions, while 251 made it though to the shortlist stage of the Promo & Activation Lions.
Whybin TBWA Sydney lead the Aussie agency pack with five entries shortlisted, followed by George Patterson Y&R Melbournes and Leo Burnett Melbourne with four apiece.
VIEW THE DIRECT SHORTLIST: Direct Shortlist – CL2012.xls
VIEW THE PROMO & ACTIVATION SHORTLIST: Promo & Activation Shortlist – CL2012-1.xls
