SHED’s first television commercial has native animals speaking out for themselves
Here’s the first tvc to come out of the SHEDcsc and it’s for a very worthy cause. Every year Native Animal Rescue cares for almost 3000 native animals and birds. Their goal is to help them recover, then release them back into their natural habitat. To do this, they rely almost entirely on public support in the form of donations and volunteers.
SHEDcsc is the new agency formed by former Marketforce CD Andrew Tinning and former AdImpact CD Drew Ridley.
Andrew Tinning said: “When Drew and I were approached by ZZ’s Maggie Speak to help develop a campaign for Native Animal Rescue, we both jumped at the chance. It’s a great cause and even though chickens are not technically native animals, it’s one we are both proud to be involved in. They are adorable creatures in need of your support, so our solution was to let them speak for themselves. To make it happen required the time and efforts of a very dedicated team of highly skilled collaborators.”
“Dave Wood did a fantastic job directing the rather unorthodox cast. Mick McDermott shot some beautiful pictures on his amazing new Alexa digital camera. Bruce from Firstlight Digital weaved his editing and post production magic as did Justin Braine in the sound suite at Brainestorm.”
“Getting a blue tongue to wrap his lips around the script was no mean feat, but it was made possible by my great friend and colleague Stephen Douglas and his team at Post Modern Sydney. Special thanks must go to Flame Artist Kristian Whitlock who did a fantastic job within a very tight time frame.”
“Drew and I would both like to thank Maggie and Lizzie Aravidis from NAR for the opportunity.”
Credits:
Creative Directors: Andrew Tinning / Drew Ridley.
Writer: Andrew Tinning
Art Director: Drew Ridley.
Director: Dave Wood.
DOP: Mick McDermott.
Producer: Maggie Speak.
Editing/post: Bruce Flint-Caitlin O’Connor Firstlight Digital.
Sound: Justin Braine @ Brainestorm.
Visual effects producer: Stephen Douglas @Post Modern Sydney.
Flame artist: Kristian Whitclock @ Post Modern Sydney.
Client: Lizzie Aravidis Native Animal Rescue
11 Comments
Been done, only better.
http://www.youtube.com/watch?v=P3AAdkfiamU
Aardman
Hmm…. live action ‘creative comforts’ meets Pedigree ‘Doggy dentures’.
Love the shark “lol”
Love it!
Cute idea.
Another 50k at production would’ve walked it home beautifully, but that’s Perth eh?
Still, niiiiicccccccce in the end.
(see what I did there?)….
Laudable client, but sadly this has been done before. No one could better Aardman , alot of people have tried in the past and failed too , even Bank West.
Fantastic!!
Great work as usual Mr Tinning
Onya boys. Good luck for your future.
simple, elegant and original.
11.06 and 8.00am, you are a couple of tosser’s! You have really missed the point! And oh..to .have the time and budget to get the ‘Aardman’ look (if is what is intended).
Well done Guys, a worthy cause and a fine Job done by everyone..